{"id":805,"date":"2017-04-25T12:43:50","date_gmt":"2017-04-25T12:43:50","guid":{"rendered":"https:\/\/neukunden-erobern.de\/?p=805"},"modified":"2019-06-26T19:48:34","modified_gmt":"2019-06-26T19:48:34","slug":"markenpositionierung","status":"publish","type":"post","link":"https:\/\/neukunden-erobern.de\/?p=805","title":{"rendered":"Markenpositionierung &#038; Unternehmenskommunikation"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:48%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-1\"><h2><b>Markenpositionierung: &#8220;Warum soll ein Kunde Ihr Produkt w\u00e4hlen?&#8221;<\/b><\/h2>\n<p>Neukunden erobern hei\u00dft der Prozess, der auf Grundlage der Markenpositionierung bew\u00e4hrte Methoden aus Marketing und Verkaufspsychologie mit Vertriebserfahrung kombiniert und damit Unternehmenswerte in den K\u00f6pfen der Kunden fest installiert. Das Ergebnis? Gnadenlose <b>Relevanz<\/b>. \u00dcberzeugende <b>Verkaufsargumente<\/b> und eine unfassbar <b>magnetische Wirkung <\/b>auf Kunden.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:48%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/-R0Wm9uBhtg?rel=0?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-background-color:#dbdbdb;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:48%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);\"><img decoding=\"async\" width=\"1920\" height=\"1275\" alt=\"Unternehmenskommunikation &amp; Markenpositionierung\" title=\"fb titel\" src=\"https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/fb-titel.jpg\" class=\"img-responsive wp-image-807\" srcset=\"https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/fb-titel-200x133.jpg 200w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/fb-titel-400x266.jpg 400w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/fb-titel-600x398.jpg 600w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/fb-titel-800x531.jpg 800w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/fb-titel-1200x797.jpg 1200w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/fb-titel.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:48%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><h3><b>Die psychologischen Fakten:\u00a0<\/b><\/h3>\n<p>Nur der Mensch, der die drei Fragen:<\/p>\n<ul>\n<li>Wer bin ich?<\/li>\n<li>Was kann ich?<\/li>\n<li>Was bin ich wert?<\/li>\n<\/ul>\n<p>klar beantworten kann begegnet den Gefahren der \u00e4u\u00dferen Welt mit Stabilit\u00e4t.\u00a0 Wer allerdings kein gutes Gesp\u00fcr f\u00fcr die eigene Identit\u00e4t, <a title=\"Wirkung und Wertigkeit\" href=\"https:\/\/neukunden-erobern.de\/storymarketing\/\" title=\"Wirkung und Wertigkeit\">Wirkung und Wertigkeit<\/a> besitzt, der erleidet in den turbulenten Zeiten eines dynamischen Gesch\u00e4ftsumfeldes schnell Schiffbruch. Setzen Sie Ihre Identit\u00e4t optimal ein und sichern Sie so die Existenz Ihres Unternehmens.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"left top\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/Fernandooo.jpg\" data-bg-repeat=\"false\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-background-image:url(&quot;https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/Fernandooo.jpg&quot;);--awb-background-size:cover;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-first\" style=\"--awb-bg-size:cover;width:58.4%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h3><span style=\"color: #ffffff;\"><b>Ihre Reise zum Markenkern<\/b><\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Sie k\u00f6nnen den Weg zum Kern Ihrer Marke bewusst oder unbewusst gehen. Fakt ist: Sie gehen ihn. So oder so. Die, f\u00fcr diesen bewussten Weg essenzielle, Arbeit an der eigenen Markenpositionierung sch\u00e4rft nicht nur den Blick f\u00fcr das Ziel und die Position, sie ist auch die immerw\u00e4hrende Kurskorrektur auf dem Weg zum Markenkern. Die Segelmetapher ist zwar schon oft verwendet worden, passt hier aber sehr gut: Bei einem <a style=\"color: #ffffff;\" href=\"http:\/\/www.yacht-fernando.de\">Segelturn<\/a> sollten Sie es tunlichst vermeiden, sich entspannt zur\u00fcckzulehnen und zu sagen: \u201eSegel und Ruder sind eingestellt, ich komme sicher an Ziel.\u201c Der Wind dreht, die Str\u00f6mung ver\u00e4ndert sich. Sie sollten schleunigst den Kurs korrigieren, sonst landen Sie am Ende Ihrer Reise fernab Ihres eigentlichen Ziels (Markenkern!).<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-last\" style=\"--awb-bg-size:cover;width:37.6%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:48%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><h2><\/h2>\n<h2><b>Gnadenlose Relevanz um jeden Preis<\/b><\/h2>\n<p>Mit einem kurzen und pr\u00e4gnanten Satz sagen k\u00f6nnen, was Ihre Marke verk\u00f6rpert, was Sie von Mitbewerbern am Markt abgrenzt und warum Ihre Kunden Ihr Produkt kaufen \u2013 das ist das Ziel. Sie werden schnell merken, dass das Ermitteln der wirklich relevanten Bed\u00fcrfnisse und W\u00fcnsche Ihrer Kunden nicht immer einfach ist. Es geht um das Abgrenzen und darum der eigenen Marke in den K\u00f6pfen der Kunden ein eigenes abgestecktes Gebiet zuzuweisen und gnadenlos relevant zu werden. Denn, wer nicht wei\u00df, dass es Sie gibt und f\u00fcr was Sie stehen, kann nicht Ihr Kunde werden.<\/p>\n<p>Ich h\u00f6re Sie schon sagen: \u201eAha \u2013 und wie werde ich relevant f\u00fcr meine Kunden?\u201c<\/p>\n<p>Und ich antworte Ihnen gerne: Entweder \u00fcber den (g\u00fcnstigsten) Preis (nicht empfehlenswert), oder mit einem Markenversprechen, das f\u00fcr Ihre Kunden<\/p>\n<ul>\n<li>noch bedeutsamer ist<\/li>\n<li>noch emotionaler ist<\/li>\n<li>Ihre Kunden noch mehr ber\u00fchrt und aktiviert als die Versprechen der Konkurrenten (die sich die gleichen Gedanken wie Sie ja auch machen).<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:48%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-none\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);\"><img decoding=\"async\" width=\"1638\" height=\"1920\" alt=\"Werbeagentur\" title=\"checklist-1919292_1920\" src=\"https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/checklist-1919292_1920-1.jpg\" class=\"img-responsive wp-image-823\" srcset=\"https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/checklist-1919292_1920-1-200x234.jpg 200w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/checklist-1919292_1920-1-400x469.jpg 400w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/checklist-1919292_1920-1-600x703.jpg 600w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/checklist-1919292_1920-1-800x938.jpg 800w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/checklist-1919292_1920-1-1200x1407.jpg 1200w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/checklist-1919292_1920-1.jpg 1638w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"left top\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/water-824418_1920.jpg\" data-bg-repeat=\"false\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-background-image:url(&quot;https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/water-824418_1920.jpg&quot;);--awb-background-size:cover;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;margin-bottom:60px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:22%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-one-half\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-color:#eaeaea;--awb-bg-color-hover:#eaeaea;--awb-bg-size:cover;--awb-margin-top:20px;width:48%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"200\" title=\"neukunden Erobern\" src=\"https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/neukunden-Erobern.png\" alt class=\"img-responsive wp-image-895\" srcset=\"https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/neukunden-Erobern-200x39.png 200w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/neukunden-Erobern-400x78.png 400w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/neukunden-Erobern-600x117.png 600w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/neukunden-Erobern-800x156.png 800w, https:\/\/neukunden-erobern.de\/wp-content\/uploads\/2017\/04\/neukunden-Erobern.png 1024w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p style=\"text-align: center;\"><span style=\"color: #333333;\">Eine klare Markenpositionierung sorgt f\u00fcr Orientierung &#8211; nach innen wie nach au\u00dfen. Ihr Unternehmen ist f\u00fcr Ihre Kunden Ansprechpartner f\u00fcr eine bestimmte Problemstellung bzw. f\u00fcr bestimmte Produkte. Ihre Kunden werden sich gar nicht mehr die M\u00fche machen, einen Wettbewerber anzufragen. Geben Sie den Kurs vor.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #333333;\">Neukunden erobern hat Antworten auf Ihre Fragen und L\u00f6sungen f\u00fcr Ihre Aufgabenstellungen aus den Bereichen Markenpositionierung und Unternehmenskommunikation. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #333333;\">Ich freue mich auf Ihre Kontaktaufnahme.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:60px;margin-bottom:60px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neukunden-erobern-blog"],"_links":{"self":[{"href":"https:\/\/neukunden-erobern.de\/index.php?rest_route=\/wp\/v2\/posts\/805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neukunden-erobern.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neukunden-erobern.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neukunden-erobern.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neukunden-erobern.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=805"}],"version-history":[{"count":0,"href":"https:\/\/neukunden-erobern.de\/index.php?rest_route=\/wp\/v2\/posts\/805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neukunden-erobern.de\/index.php?rest_route=\/wp\/v2\/media\/807"}],"wp:attachment":[{"href":"https:\/\/neukunden-erobern.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neukunden-erobern.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neukunden-erobern.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}